By Ian Hollidae, 2025/10/01

So OpenAI has decided that mixing social media and AI (generative video) is somehow a good thing. Yesterday's announcement highlights all the things you can possibly do with their new Sora 2 model and iOS app:

* From words to worlds: Start with a prompt or upload an image to create videos with unprecedented realism in any style: cinematic, animated, photorealistic, or surreal.

* Cast yourself and your friends: Create together. With cameos, you and your friends can be characters in your videos. You control how or when your cameo is used.

* Remix everything: Take someone else's creation and put your spin on it. Swap characters, change the vibe, add new scenes, or extend the story.

* Cue the sound: Music, sound effects, and dialogue are automatically included in videos to make every scene complete.

The most obvious question is how is this better than shooting a real video and utilizing all the same features The next most obvious question is does anyone really need this. The third most obvious question is will this be the "killer app" for generative media (or at least enough of a success for VC's to recoup their investments).

I'm sure people will come up with all sorts of responses. I'm guessing a lot of them will not be overly favorable to OpenAI. This all still feels like scrounging around for questions that no one has asked to fit answers only AI companies are shouting about from rooftops.

Tags: AI, Social Media