By Ian Hollidae, 2025/06/17

For the first time ever, streaming has outperformed cable and broadcast TV combined:

“It’s a credit to media companies, who have deftly adapted their programming strategies to meet their viewers where they are watching TV – whether it’s on streaming or linear platforms.”

Karthik Rao, Nielsen CEO

Countless media sites have all the endlessly crunched statistics so no need to rehash them here.

Of course, none of this is surprising. I would say the announcement is anti-climatic. Still, it's worthwhile to officially mark what always seemed inevitable.

Tags: Streaming